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February 7, 2014
By: TOM BRANNA
Editor
UNITED ARAB EMIRATES: Procter & Gamble’s Olay brand has rolled out what it is calling its most advanced whitening technology formula in the new White Radiance collection. Two new SKUs, White Radiance Intensive Fairness Serum and Intensive Fairness Cream, use “breakthrough, cellular-level technology” and an upgraded UV blocker allowing them to offer SPF 50. “The women of the Middle East need reliable products with proven results to protect their skin against the effects of the region’s hars...
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